Every content site wants its stories to reach the front page of Digg. And why wouldn’t they? It can be a tremendous source of traffic. How do you do this though?
You encourage your users to Digg your content.
At least that’s what UK’s Telegraph does, and it seems to be working. The site has a widget that not only displays its most “dugg” stories, but encourages readers to digg their favorite stories.
“This in turn helps Telegraph stories to move up the Digg rankings, meaning that more should reach the front page. Looking at the Hitwise data, the strategy seems to have worked,” says Hitwise’s Robin Goad. “As the chart below illustrates, the amount of downstream traffic that Digg sends to the Telegraph has increased significantly over the last 12 months.”
Goad shares another interesting chart as well, looking at the top ten sites that have the most content “dugg.” Anybody who has spent more than a sliver of time on Digg will not be surprised to find Cracked topping the list.
The fact that this list is dominated by US sites could be construed as a testament to Telegraph’s strategy as well. It has only slightly less that Cracked, and Digg has far more users in the US. Seven of the top ten are American sites.
