Brightcove has introduced its newest version of its online video platform, Brightcove 3, which has been in beta testing with customers since June.
Brightcove 3 has four new areas of functionality that provide flexibility to online publishers.
New management and publishing tools can be used by any size of business to the largest media companies to increase the publishing workflow.
Brightcove 3 also includes a new way to create and publish Flash-based online video players that can be customized to the needs of a Web site and brand and are further extended through third party and technology services.
The company has introduced a suite of APIs that enable s new contextual publishing model, allowing producers to better integrate video with other editorial content and social media for improved SEO and increased viewer engagement and ad inventory.
Brightcove 3 also includes a new way of dynamically adjusting the bit rate of the video streams to ensure high quality video based on a user’s bandwidth.
“Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional website across all media and corporate sectors,” said Jeremy Allaire, Brightcove chairman and chief executive officer.
“While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios.”
