The economy isn’t too strong right now; a lot of people are more or less sitting on their money. But this fact makes it all the more impressive that Mixx, a social news site, has received $2 million in funding.
Mixx.com Home Page
Also, it’s not as if new investors had to be lured in; according to Eric Eldon, Intersouth Partners was already onboard, and was responsible for leading a previous round. Aside from seeing larger amounts of money or additional investors, its repeat business is about as good a sign as anyone could ask for.
Still, Mixx has some work ahead of it. The idea of social news is tied to Digg in many people’s heads, and Conde Nast’s Reddit is another competitor in the field. A comparison between user bases, size-wise, probably wouldn’t work in Mixx’s favor. (Compare the number of votes on the front page of Mixx to the number of diggs, points, and comments at the other two sites, if you want.)
We’ll see how things go, though. The Mixx Blog has documented a steady stream of upgrades, and in a recent development, the company tightened its bond with Reuters. Also, although plans for the $2 million haven’t been spelled out, the money’s not likely to hurt matters in any way.
In fact, if the economy continues to worsen, it may prove crucial that Mixx received funding at this point in time.
