Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies. It will end on February 28. This tree-level conference – for beginners, intermediates and experts – will hold 50 search marketing sessions included in the agenda.
Here’s a list of different sessions which we will be covering and yes, we hope to see you there!
Tuesday, Feb. 26
- 9:00am-9:45am Search 3.0, Search 4.0 & Beyond
- 10:30am-11:45am Keyword Research Tools & Techniques
- 10:30am-11:45am The Blended Search Revolution
- 10:30am-11:45am Decrypting Quality Scores
- 10:30am-11:45am Recent Legal News About Search
- 1:15pm-2:45pm Copywriting For Search Success
- 1:15pm-2:45pm Video, Images & Blended Results
- 1:15pm-2:45pm Search Marketing & Persona Models
- 1:15pm-2:45pm Latest Stats AboutThe Search Engines
- 3:15pm-4:30pm Paid Search Fundamentals
- 3:15pm-4:30pm Local Search & Blended Results
- 3:15pm-4:30pm Defending Your Paid Search Budget Against New Ad Fads
- 3:15pm-4:30pm The Economics Of Search
- 4:45pm-6:00pm Link Building Fundamentals
- 4:45pm-6:00pm Online Retail & Blended Results
- 4:45pm-6:00pm Avoiding PPC Pitfalls
- 4:45pm-6:00pm Is It Time For Search Marketing Standards?
- 6:00pm-7:00pm SMX Search Bowl Tailgating
- 7:00pm-8:00pm SMX Search Bowl
Wednesday, Feb. 27
- 9:00am-9:45am Louis Monier: Past, Present & Future Of Search
- 10:45am-12:00pm Search Engine Friendly Web Design
- 10:45am-12:00pm The Personalized Search Revolution
- 10:45am-12:00pm Branding & Search
- 10:45am-12:00pm Landing Pages & Multivariate Testing
- 1:30pm-2:45pm Unraveling URLs & Demystifying Domains
- 1:30pm-2:45pm Will The Social Graph Change Search?
- 1:30pm-2:45pm Reputation Monitoring & Management Through Search
- 1:30pm-2:45pm SEO & Social Media Marketing
- 1:30pm-2:45pm Creating a Competitive Advantage through Training
- 3:15pm-4:30pm SEO 2.0 For Web 2.0 Sites
- 3:15pm-4:30pm Search Ads & Behavioral Targeting
- 3:15pm-4:30pm The Online-Offline Synergy Of Search
- 3:15pm-4:30pm SEO & Blogging
- 3:15pm-4:30pm In Depth with SEOmoz Pro
- 4:45pm-6:00pm Search Engineers Q&A
- 4:45pm-6:00pm Just Behave, A Look At Searcher Behavior
- 4:45pm-6:00pm Paid Search Roundtable
- 4:45pm-6:00pm SEO & User Generated Content
- 4:45pm-6:00pm Applied Keyword Research Training Presented by the SEMPO Institute
- 6:00pm-7:00pm Expo Hall Reception
- 7:30pm-?? Google Groove
Thursday, Feb. 28
- 9:00am-10:00am Generation Next: Search In The Coming Decade
- 10:45am-12:00pm Industrial Strength SEO
- 10:45am-12:00pm Web Analytics Roundtable
- 10:45am-12:00pm Growing Your Small SEM Firm
- 10:45am-12:00pm Generation Google: A Talk With Today’s Teens
- 10:45am-12:00pm The 10 Truths Every CMO Must Know About Search Marketing
- 1:30pm-2:30pm SEO Q&A
- 1:30pm-2:30pm Analyzing The Competition
- 1:30pm-2:30pm In House Issues
- 1:30pm-2:30pm Paid Search Checkup
- 2:45pm-3:45pm Linking Q&A
- 2:45pm-3:45pm SEO & Usability: They Can (And Should) Coexist
- 2:45pm-3:45pm Search Marketing,B2B-Style
- 2:45pm-3:45pm SEO Checkup
- 4:00pm-5:00pm Linking Checkup
- 4:00pm-5:00pm Usability Checkup
- 4:00pm-5:00pm Contextual Ads & AdSense Checkup
- 4:00pm-5:00pm SEO Checkup
Unlike in the past, our team is all charged and ready for some action at the SMX. So stay close, as soon we will be bringing your more updates right from the convention center.
