We know that most people who haven’t played with Google Audio Ads are doing just fine. We also know that most people who haven’t played with Google Audio Ads aren’t even interested in them. But if you want a walkthrough, Google is hosting several free online seminars.
Pick a day – either February 21st, 22nd, or 23rd (1 PM EST is the only option on all three) – and inform Google of your choice by 3:00 this Thursday. Then, “Join us for tips on how to set up an effective radio campaign and optimization ideas,” invites “Heather” on the Inside AdWords blog.
There should be some promotional campaign credit-giving, as well, and she later continues, “A few members of the Audio Ads product team will also join us as guest speakers, offering ways to help you more easily track the impact of your Audio Ads campaigns.”
Getting Googlers to hold your hand in this way could be a pretty interesting experience. Perhaps profitable, as well. At the same time, we don’t want to push you into wasting an afternoon (or morning, if you’re on the West Coast), so here’s a sort of rebuttal from Mark Ramsey.
After spending a bit of time with Audio Ads, he asked, “Is this the new face of radio? Undifferentiated and anonymous brands commoditizing airtime in bundles cheap enough to be affordable and small enough to be ineffective?” We’re not suggesting that you be mean, but perhaps somebody could run that by a Googler.
