Pizza Hut has launched two new ordering options that allow customers to place orders from their mobile phones using text messaging or the mobile Web.
Other major pizza delivery chains that offer mobile ordering include Domino’s Pizza Inc and Papa John’s International. Beginning this week Pizza Hut will offer its “Total Mobile Access” at its 6,200 stores nationwide.
“We wanted to provide maximum accessibility,” Bernard Acoca, Pizza Hut’s director of digital marketing, told Reuters. “We have a core group of customers that is very tech savvy. They use their phone for everythingWe want to be where the consumers are.”
In five years Pizza Hut hopes to earn half of its revenue through orders placed on computers and mobile phones. Brian Niccol, Pizza Hut CMO said,” Online ordering has become one of the feasted growing segments of our business in recent years so adding Total Mobile access is the latest way we can make the process of ordering America’s Favorite Pizza more convenient for our customers.”
Customers can log in to their Web site and create a “Pizza Playlist” that contains a collection of four favorite orders. After registering they can place their order through their text or mobile ordering.
“We’ve designed our ordering system to be user-friendly with just a couple of steps, as opposed to the overly complicated, multiple-step system our competition devised,” Niccol said.
“While our major competitors have either mobile ordering or text ordering, we’re the first to offer both nationally. When you use Total Mobile Access, a hot and delicious Pizza Hut pizza is just a click or a text away.”
