Thanks to an expansion of the YouTube Partner Program, video makers’ odds of earning money on the video-sharing site just got a little better; partners will actually be included in the ad revenue-sharing process.
Of course, not every kid who kicks his friend in the crotch will get to become a partner, and as it turns out, the standards may be set quite high. “[W]e will focus on the users who have built a significant audience on YouTube (as measured by video views, subscribers, etc.) and who consistently comply with the YouTube Terms of Use,” states an entry on the YouTube Blog.
The entry also limits the Partner Program’s expansion to the United States and Canada. Still, this development is sure to create a lot of excitement in certain communities, and should help YouTube stay ahead of sites that already share revenue. It may, in fact, help Google’s pet put one or two of them out of business.
We’ll be interested to see where things go from here. In the meantime, anyone’s who’s interested in becoming a partner can apply at www.youtube.com/partners, and the YouTube Blog notes, “[O]ver 100 . . . users have already been added to the program, such as tayzonday, hotforwords, apauledtv, and peteandbrian.”
