Turkey queries and Black Friday deal searches rate among the places Ask believes its search engine can help the typical person around the holidays.
Jim Lanzone and company have taken little steps toward bringing more visitors and queries to Ask.com. Figures reported by Hitwise and Compete showed month over month gains for Ask in October.
Along with the company’s sometimes controversial TV and billboard ad campaign, Ask taps its various resources to tout its capabilities at providing what Ask’s director of online information resources, and master librarian, Gary Price likes to call “information at one’s fingertips.”
That comes into play in the latest Ask blog post about Thanksgiving, and what people can find on Ask about the two-day festival of food (Thursday) and shopping (Friday) consumption taking place this week.
Turkey preparation and hot shopping deals occupy the minds of searchers, as they look for ways to make the turkey come out uniformly juicy while they lock up juicy deals for Friday morning shopping.
A prudent cook and shopper will want to take advantage of all the help that is available. Ask should be on the list of places to check; after all, comparison shoppers don’t stop with just one sales circular. Why should search be that way?
