Google added another revenue opportunity for AdSense publishers, with the debut of video units and their connected relevant advertising.
YouTube Videos Premiere On AdSense
YouTube has a new job, supplying Google’s AdSense with video for a new set of advertising units. The move comes as Google prepares to announce its third quarter financials on October 18th.
The AdSense blog discussed the process:
Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content.
Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
Publishers may place one video unit on their pages. Google said the text overlay ads, seen on some YouTube videos already, will occupy the bottom 20 percent of the video during playback, while companion ads appear above the video content within the player.
On the money side, these ads will be delivered on a cost per click or a CPM basis. Publishers have some control of the videos arriving in the ad units, as they can choose individual content providers or content categories. They may also opt for automatic targeting of video content.
Google claimed video units will be updated frequently and automatically, to keep the content fresh for viewers. The current popularity of online video suggests Google’s new ad units should find swift adoption among its AdSense publisher base.
