Wednesday, October 23, 2024

Google Seeks Edge In Voice Traffic Talks

As part of Google’s ongoing efforts to broaden its network, the company has been actively seeking strategic negotiators for submarine networks, and for IP transit services.

Google Seeks Edge In Voice Traffic TalksGoogle Seeks Edge In Voice Traffic Talks
Job postings that appeared on MediaBistro at the end of July for Google indicate they are taking more aggressive stances in making deals for network services. Of particular interest: Google has tagged one of the two Strategic Negotiator positions as ‘Voice Focus – Global Infrastructure.’

Though Google has received attention recently for its proposed ‘white-label’ mobile phone hardware, we’ve always believed Google has much more in mind for wireless communications. Google CEO Eric Schmidt has said several times the growth and revenue available through mobile has been part of the company’s strategy.

Even though the job title for one position has been labeled as Voice Focus, the job description reads far more generically when it comes to networking services. This is part of the description:

Negotiation and purchasing of IP transit services in North America, Europe, Asia, and/or Latin America; negotiation of partnerships with Internet exchanges, regional peering providers, and paid peering arrangements with major carriers.

Pretty common stuff, yet Google hints at deeper desires in the job title. We’re going to count this as another piece of speculative evidence that Google plans a challenge on the wireless industry. Imagine being able to pick up an iPhone-like mobile device that has its web and VoIP service supported by Google advertising, running on a Google-branded network.

Who could resist the price of free for service, along with a range of hardware delivered by Google’s partners in the wireless device industry? Google could become a global utility provider of wireless service, while selling mobile ads that Schmidt called “twice as profitable” as their non-mobile counterparts.

The submarine networking position doesn’t look as sexy as the voice focused one, but it’s just as important. Getting Internet traffic from continent to continent means sending it underwater. A truly global voice/VoIP solution means Google needs some favorable deals here as well.

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