The anticipated launch of the iPhone has received more buzz than any other product announcement this year according to Nielsen BuzzMetrics.
iPhone Has People Talking
The buzz around the iPhone launch was 33 percent higher the week ending June 23, 2007 versus the average of the past four weeks.
“Apple’s iPhone is riding an unprecedented wave of pre-launch conversation and expectations are mounting,” said John Latona, Vice President of Client Services, Consumer Technology, at Nielsen BuzzMetrics.
“Starting next week, the nature of the conversation will shift to very explicit and descriptive commentary about actual experiences with the product, and this will have a huge impact on ongoing trial, advocacy and sales.”
Nielsen BuzzMetrics examined online discussion and found that the main attractions of the iPhone were the anticipated features, visual voicemail and the inclusion of a music library.
Negative issues raised in conversation were high price, lack of a keyboard and concerns over AT&T‘s coverage.
Traffic to Apple’s site spiked after the iPhone announcement. The iPhone section of the site had 1.7 million unique visitors in January 2007. The keyword “iPhone” was searched 870,000 times. In February and March there were 980,000 unique visitors per month with a drop-off in April to 637,000 unique visitors. Traffic to the site increased again in May with 701,000 unique visitors.
