Robert Scoble and Matt Cutts have two of the most recognizable names in the search engine industry. So when Scoble does an interview that gives “[a] look into Search Engine Marketing,” and Cutts compliments him on it, the 20-minute piece may well be worth a look.
Yet, now that you’re already a paragraph into this story, I’ll add a disclaimer: some people have said that the things Scoble covers are distinctly newb-ish. Cutts phrased it in kinder words, writing, “It’s a great intro for non-search-geeks. And such folks outnumber us search geeks.” But the interview may not qualify as cutting-edge.
Nonetheless, Cutts twice called the video, which was focused on Point It’s Jeff Figueiredo, “great.”
“If you spend all your time dabbling in organic/natural search, this is a good reminder that search engine marketing includes both search engine optimization and paid marketing,” he continues.
“[W]hen Jeff starts to get too technical, Scoble pulls Jeff back into concrete areas: How do I find the keywords to advertise on? How do I know how much to pay? What is the difference between ‘exact match’ and ‘phrase match’ and ‘broad match’? It’s a good use of your time to watch if you don’t know much about pay-per-click (PPC) marketing,” states Cutts.
In other eBusiness news, the head of Google’s Webspam team noted a PayPal outage late last night. Cutts didn’t seem too put off by the experience, but he’s still one of the last people any online business should want to bother.
