After a few days home in Minnesota I’ve gone on the road again to the DM Days conference in New York. Just two hours sitting on the tarmac this time. 
The DMA Search Engine Marketing Council has quite a bit going on between sessions on search marketing, informational events and there will be presentations on the DMA search marketing certification program as well by the coordinator of that program, Dr. Amanda Whatlington. There’s also a one day seminar here in NYC after the DM Days event, “Search Engine Marketing – The Basics” on June 27th from 9-3:30.
My session is tomorrow am right after the keynote which is all about social media, “Next Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results”. It’s an interesting idea, a keynote presentation about social media to a group of direct marketers. We’re just making great headway with search engine optimization with this community, so helping everyone get up to speed on the notion of social media should be a great experience.
The biggest challenge the DMA’s Search Engine Marketing Council faces in this regard is how to best provide insight and actionable information in a context direct marketers can relate to. The good news, is that we have several long time search marketers on hand to help with panels such as “Popularity Online: Winning Search and the Social Media Contest“. The session includes includes Heather Lloyd Martin, Detlev Johnson, Mike Moran, Jeanette Kocsis and myself.
My small part of this session will deal specifically with social news and bookmarking services as one thing direct marketers can do now, to start exploring social media channels. The SEO sessions we did at last year’s DM Days went pretty well, so I would expect nothing different this time around.
If you’re in New York this week and going to the DM Days event, contact me via the form on this blog, I’d love to meet some direct marketers or search marketers with an interest in social media.
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