The popularity of Second Life continues to see solid growth and has established a major global presence. The virtual world game has now become more popular in Europe than it is in the U.S. according to a study released by comScore.
Second Life Popular In Europe
The study found that approximately 1.3 million users ran the software and logged into Second Life in March. This was a 46 percent increase in the number of active users compared to January 2007.
In March 61 percent of Second Life residents were from Europe, while 19 percent were based in North America, and 13 percent in the Asia Pacific. Out of that 61 percent were male and 39 percent were female.
“The phenomenal growth of Second Life continues, and its presence is being felt around the world,” said Bob Ivins, Managing Director of comScore Europe. “With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale.”
“It’s especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire U.S. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base.”
In addition, comScore found that the Second Life Web site was visited by 3.6 million worldwide visitors aged 15 and older in March, an increase of 17 percent over February and 46 percent over January.
