Internet television service Joost, has announced partnerships with five major content owners including Turner Broadcasting System who will distribute content such as CNN news programs and talk shows on the online network.
Joost Squeezes New Content Deals
Additionally, the company has announced their commercial availability and all Joost beta testers now have unlimited invitations they can share. People still cannot sign up for the service using the company’s Web site.
Joost’s other content deals include Sony who will air episodes of old TV shows such as “Charlie’s Angels” and “Starsky & Hutch”.
Sports Illustrated will run content focused on it’s swimsuit issue while the National Hockey League will broadcast classic games from the NHL and highlights. Hasbro will provide old episodes of the “Transformers” and “G.I. Joe”.
Dennis Quinn, executive vice president of business development for Turner Broadcasting System, Inc. said, “We have the unique opportunity to reach and engage new and existing fans of Turner programming through an innovative platform.”
“Online distribution is extremely important to Turner, and with Joost we are confident that our programming is secure and distributed in the high-quality format that is true to our brands.”
Beginning Thursday, viewers will be able to watch programming from the new content partners by creating a customized list of channels or by using the channel catalog to search for programming by name channel or genre. Programming varies by geographic region, based on copyright ownership.
Janus Friis, co-founder of Joost, said, “The ability to make Joost a viable business, versus just a cool technology or viewer experience lies in our ability to bring together advertisers, content owners and viewers.
“Our business model was developed with the interests of our viewers and partners at the core. It’s exciting for us to enter this phase and truly begin executing on our vision.”
