The social event tracking site has been transitioned to Yahoo’s Local platform as the company brings Upcoming closer to its other products.
Upcoming.Org Now Upcoming With Yahoo Local
Old school Upcoming users, you get a badge and a t-shirt. Everyone gets new features to play with on the site, including a redesigned home page. They also get to login with a Yahoo ID, a change the Upcoming team welcomed with open arms:
You wouldn’t know it, but our legacy sign-in system is an endless source of headaches. About 1/3rd of our support requests come from people who didn’t get their registration email, forgot their password, forgot their username, or can’t login for some other reason. Since nearly everyone online already has a Yahoo! account, this opens up Upcoming to a huge new audience.
When logging in to Upcoming now, those existing users will be offered a free t-shirt (limited supplies, so get in early). Existing settings will be migrated to the new version of the site.
Event and venue pages, and the new homepage, will feature relevant photos from Flickr. Upcoming users can share their event pictures as well.
Location support should be much improved with the redesign. The old Metro system Upcoming used has been sent off to the junkyard. Yahoo’s database of places as used by Flickr and Yahoo’s Search Marketing supports Upcoming and eliminates the problems that came from user-defined metros.
The move to Yahoo’s Local platform should make more events available on Upcoming. Events posted there will combine with the contributions from Upcoming’s members. It could be that Yahoo finally has the consolidation bug, and Upcoming’s shift may be the first of several Yahoo has available to it from its various acquisitions.
