Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
The features included in Discover 2.0 include:
— Real-Time Segmentation: Allows users to create and simultaneously compare multiple customer segments and key performance metrics to identify and optimize the most profitable customer segments
— Multi-Dimensional Site Analysis: Provides visual analysis of site navigation by customer segments using color, size, movement, position and volume which help businesses to improve site design to drive an increase in desired customer actions such as: revenue, subscriptions, form completion, pages viewed, trips booked, etc.
— Virtual Focus Group: Provides deep insight into the unique site experience of an individual customer within a selected segment to better understand their requirements and preferences in order to make changes in real-time site design, content and promotions to enhance the customer experience
— Advanced Fallout Analysis: Allows users to dynamically build and analyze the effectiveness of online processes to more effectively improve customer conversion or understand content interest
— Dynamic Path Flow: Helps interactively explore unique customer paths to optimize content placement and page navigation
“Multiple analytics platforms and technologies can create big reporting problems for companies,” said Bill Gassman, research director for Gartner. “Industry advances in data integration, business intelligence and analytics make it possible for users in different roles to work off a common set of information. With shared information comes greater insight and better decisions.”
“Discover is superior to other approaches because of its virtually unlimited power, flexibility and ease-of-use,” said Brigham Graff, director of website marketing, Overstock.com. “Now, we can get real-time insights to create customer segments on-the-fly and make immediate changes to our marketing campaigns that maximize every dollar of our online advertising investment.”
“To effectively compete today, businesses need a faster and easier way to identify and respond to new business opportunities,” said Josh James, CEO and co-founder, Omniture. “As new customer interaction channels proliferate and the impact of search marketing continues to grow, Discover is a lifeline that can unlock the incredible insights hidden in data so businesses can more clearly see and focus on what they need to do to win.”
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