Video search engine Blinkx.tv and Dow Jones Online announced a partnership today to serve up video clips from The Wall Street Journal Online, MarketWatch.com, and Barron’s Online.
The content will include business and financial news, analysis and interviews produced by Dow Jones Online, transcribed, indexed, and made searchable by blinkx, and distributed via RSS, ATOM feeds, iTunes, and Video iPod or other portable media players.
“Partnering with blinkx.tv extends our reach to a new audience, so they can more easily surface and experience the depth of our reporting,” said Gordon McLeod, president, Dow Jones Online. “We see this as an opportunity to continue growing our on-demand video presence across the Web.”
Suranga Chandratillake, founder and CTO of blinkx, told Murdok that organizations that have traditionally been offline print powerhouses are increasingly looking for ways to move their content online, driven by costs of print production and declining subscriber bases.
“As a media company, [Dow Jones] already have the people to create the content. The costs of publishing comes down online and they can monetize in more than one way.”
Chandratillake says blinkx has been approached by Business Week and Forbes as well, as both publications look to expand their online presence. Though general news and entertainment are very popular online, “there is a strong group of users that look for financial information online.”
The content, which like YouTube content can be embedded on third-party websites, will be advertising supported, pulling from Dow Jones advertisers with whom they already have relationships.
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