The popularity of Internet video is continuing to grow. During 2006 around one third of the US population will have viewed video on the Internet at least monthly. According to a report from eMarketer 60 percent of Internet users view videos on a regular basis. By 2010 they estimate there will be a 20 percent increase for a total of 80 percent of all Internet users watching video online. For 2006 there are around 107 million users watching online video. By 2010 the number is expected to increase to 157 million.
Online video still has some quality issues to address. The video content sometimes does not have a very good resolution. Also online video advertising currently only makes up a small portion of the overall Internet advertising.
Hallerman said,” With the advent of improved video quality and robust video search that offers a 21st century version of the ‘TV Guide,’ marketers will find a fair degree of receptivity to online video ads. Even today, much of the audience is responsive, such as the 31% of respondents to an Online Publishers Association survey who checked out a Web site after viewing an Internet video ad.”
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Mike is a staff writer for murdok. Visit murdok for the latest ebusiness news.
