Thursday, September 19, 2024

Google Vs. Google, According To Hitwise

Hitwise’s Bill Tancer conducted a detailed analysis of “Google properties and how they rank amongst themselves in market share of visits,” and while the results aren’t necessarily shocking, they are interesting. Google’s main search engine is the far-and-away leader of the pack, with a 78.42% share.

Google Image Search came next, with 9.20%. While that share may seem like it suffered from a huge dropoff, it’s also unavoidable. Tancer included 33 Google properties in his report, and, well, there are only 100 percentage points to go around.

Thomas Hawk also viewed Tancer’s Hitwise statistics, and concluded, “It’s amazing to me that Google is not doing a better job with image search given how important a chunk of business that it represents for them.” Hawk went on to document his experience with the service; it seems that Google Image Search isn’t very good at finding pictures of monkeys.

Continuing down the Hitwise list, Gmail fans should be proud that it managed to pull down a share of 5.44%. Google Video followed with 1.53%, Google News claimed 1.29%, and everything else was at less than 0.80%. The recently deceased Google Answers placed 20th (the rankings were for the week ending November 25), with only a 0.05% share.

That last fact has led to some interesting thoughts. Phil Bradley writes that it’s “interesting to note that Google Answers is at #20, with a bunch of other resources below that, such as Picasa and Groups 2. Are those going to get canned as well? I don’t think so for a moment, but it’s Friday, which means that idle speculation is allowed.”


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Doug is a staff writer for Murdok. Visit Murdok for the latest eBusiness news.

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