The BBC conducted a survey of more than 2,000 people to learn more about their online video viewing habits. While the Reuters report suggests that nearly half of Brits are watching less traditional TV, the reality is a little different. Here’s what Reuters leads with
- “The ICM poll of 2,070 people for the BBC found that some 43 percent of Britons who watch video from the Internet or on a mobile device at least once a week said they watched less traditional TV as a result.”
Sounds like the beginning of the end for TV, doesn’t it? But wait
- “Online video viewers are still a minority though, with just 9 percent saying they go online regularly to watch clips.”
So, less than 4% of British TV viewers are watching less TV than they used to? That’s hardly a shocking number, in fact, I would have expected this number to be higher.
TV will always be around, at least until online videos figure out how to invade the living room. Watching TV is a social event, with families (especially in England when Corrie comes on) sitting together to watch TV. Watching videos online is a quick fix, something to do while your email is downloading. I’d be interested in seeing numbers on how long the average person spends watching online content compared to TV.
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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
