Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.
If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:
- The difference in the user experience between Google, Yahoo and MSN
- Real relevancy vs. perceived relevance and how this impacted interactions
- Interactions with organic vs sponsored across the 3 engines
There’s also great insight on what Enquiro calls “pogo-sticking” – where users go back and forth between search results – and how the search engines are using icons to attract a searcher’s attention. Also fascinating is how searchers click on a search listing, but still scan the search results page, while waiting for the new web page to load.
Any report that reveals information such as
- 100% of clicks go to organic results, when a searcher is “researching”, while “purchase” searches result in 44% of clicks going to sponsored listings
is worth buying!
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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
