If companies as a whole have been slow to adopt search marketing, certain sectors may want to reconsider and reallocate their budgets. Health and Medical websites, for example, received 43.5% of their traffic last week from search engines, according to Hitwise.
If that much traffic is generated from search engines, then it would make sense for companies under that heading to make sure their promotional efforts match.
When broken down by sub-category, the impact is even greater. Alternative health and medicine websites received nearly two-thirds (61.63%) of their traffic from search engines. The Graphics and Clip Art sub-category was 60.26% dominated by search engine traffic.
“Category search term data highlights the importance that search plays in consumer’s quest to find information at an industry level,” said Bill Tancer, general manager of global research at Hitwise.
“Health and Medical sites, specifically those offering products and services in alternative health would be smart to consider this data when allocating search marketing budgets
“Our percentage traffic from search metric is a great example of the power of competitive intelligence; marketers should use this data to gauge their effectiveness in search.”
In fact, seven out of the top ten search-engine-driven subcategories were in the Health and Medical category. Google+Search” class=”bluelink”>Education was close behind, with 41.58%, followed by the Food and Beverage category with 39.99%, and Government at 31.76% traffic.
In other words, if your business has anything to do with any of these categories, it’s a good idea to make sure your site is optimized to bring in that traffic, and that your search marketing focus is sufficient to take advantage of that.
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